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LIFE INDIVIDUAL MARKET SHARE BY DISTRIBUTION CHANNEL, 2004-2013

(Based on first year collected premium)
(1) Includes brokers, stockbrokers and personal producing general agents.
(2) Includes career, multiline exclusive and home service agents.
(3) No producers are involved. Excludes direct marketing efforts involving agents.
(4) Includes financial institutions, worksite and other channels.
(5) Estimate.
Source: LIMRA’s U.S. Individual Life Insurance Sales Survey and LIMRA estimates.
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